Do you have big goals?
Are inefficient marketing strategies holding you back?
I've dedicated my career to solving complex marketing challenges and guiding teams to achieve unprecedented success. With nearly two decades of experience, I know that traditional marketing approaches often fail to capture the true value of products that literally shape our world.
My passion lies in unlocking the untapped potential of the home finishes and building products industries by bridging the gap between data-driven B2B and B2C strategies and the real-world impact of building products. I believe marketing shouldn't just be an expense. It should be a revenue-driving force that fuels growth, strengthens brands, and creates lasting value from manufacturers to homeowners.
When we market building products successfully, we're not just driving sales we're creating better spaces, stronger businesses, and more sustainable communities.
Ready to turn your marketing into a growth engine? Let's make it happen.
“One of Denine’s most commendable qualities is her passion for her work. She approaches every project with enthusiasm and a commitment to excellence. Denine has a positive demeanor, big ideas, and the expertise to substantiate them.”
— Debbie Bondonzi, Sr Channel Manager at Miter Brands
Everything You Need To Know
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Crafts data-driven marketing strategies that align with your business goals
Optimizes your channel and sales enablement programs
Refines your messaging for maximum market impact
Maps customer journeys for optimal engagement and conversion
Executes multichannel campaigns that boost brand awareness and sales
Develops innovative product launch strategies that capture market share
Tracks KPIs to ensure marketing generates substantial ROI
Implements systems and tools, like AI, for efficient team execution
Hires and manages high-performing marketing talent
Optimizes the marketing budget for maximum impact
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You're spending too much time managing marketing instead of leading your company
You're unsure which campaigns will drive the most growth
Your customer journey isn't clearly mapped or optimized
You lack clear KPIs for your marketing initiatives
Your brand awareness isn't growing as fast as your competitors'
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Small and medium-sized businesses, startups, and companies in transition often hire fractional CMOs to access high-level marketing expertise without the expense of a full-time executive. They provide strategic guidance, oversee marketing initiatives, and help businesses achieve their marketing goals
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Hiring a full-time CMO can be expensive, with salaries often exceeding $175,000 to $325,000 per year. For many businesses, this simply isn't feasible. But a fractional CMO can provide the same level of strategic thinking and leadership at a fraction of the cost, typically a 30-50% savings
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Consultants bring targeted expertise to address specific tasks or challenges that require immediate attention. Alternatively, a Fractional CMO offers a broader longer-term scope of engagement. They offer strategic insight and leadership to align marketing strategies with your overall business objectives
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Your growth demands experienced leadership
Scaling your business requires expert marketing leadership. A Fractional CMO develops and executes strategies that align with your growth goals while optimizing your team’s capabilities.Your business needs a fresh perspective
What worked yesterday may not work tomorrow. A Fractional CMO brings an objective, outside view with proven experience to adapt your marketing strategy to evolving market conditions.Your past marketing strategies fell short
If your campaigns haven't delivered the expected results, a Fractional CMO can analyze, refine, and implement new approaches to get your marketing back on track.Your marketing team lacks leadership and focus
Without strong leadership, marketing efforts can become scattered and ineffective. A Fractional CMO brings structure, clarity, and strategic direction—leading your team, aligning priorities, and optimizing resources to drive real results.You lack a clear marketing strategy
If your marketing efforts lack direction or receive too many conflicting inputs, a Fractional CMO provides the strategic vision and executive oversight needed to align your goals and drive performance.You’re missing executive-level marketing insights
If your marketing feels stuck, a Fractional CMO brings fresh insights and data-driven strategies from diverse industries to challenge the status quo and accelerate growth.Your sales team creates their own marketing materials
Inconsistent messaging can weaken your brand and confuse customers. A Fractional CMO ensures your marketing materials align with a cohesive brand identity, providing the right tools to support your sales team and strengthen your market presence.Your marketing team is overwhelmed
When deadlines are missed and priorities feel unclear, it’s a sign of a lack of direction. A Fractional CMO sets the strategy, structure, and processes to help your team stay focused and efficient.You don't need a full-time CMO
Hiring a full-time CMO is a big investment. A Fractional CMO offers the same strategic expertise at a fraction of the cost—providing flexibility and value based on your business’s needs and budget. -
Before hiring (or replacing) a marketing leader, ask 10 critical questions to ensure you get the right expertise for your business.
Read the full article here: Top 10 Questions to Unlock Growth with a Fractional CMO
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From Marketing Challenges to Measurable Growth
See how I worked with leading brands to transform their marketing strategies. These case studies and whitepapers reveal the actionable steps that turned obstacles into opportunities for growth. Download now and start your transformation!
Why Choose Me As Your Fractional CMO:
Throughout my career, I have established a reputation as a transformational marketing leader who is driven by challenge, undeterred by obstacles, and committed to furthering standards of excellence. I leverage 15+ years of industry-specific experience to:
Hit the ground running, contributing immediately to strategic initiatives
Bring fresh perspectives with objective insights to overcome industry challenges
Drive business growth through data-driven, B2B and B2C marketing strategies
Navigate complex organizational dynamics and promote cross-functional alignment
Mentor and develop your marketing team and improve processes
Provide flexibility with scalable solutions that grow with your business
Optimize budget allocation for maximum ROI
My holistic approach ensures marketing strategies fully integrate with your business objectives, delivering the leadership you need to achieve unprecedented growth with the flexibility and cost-effectiveness today's market demands.
“There are several skills that make a good strategist brilliant. However, most of them don't win the popularity contests. Insightful, able to see the bigger picture, knowledge of methodologies and approach, able to tease out the diamonds from any form of testing...none of those ruffle the feathers. A good strategist can do all that - online or off - or connect the two. Denine is certainly a good strategist by that definition.
What makes her brilliant is the additive component of compassion and clarity when it comes to making recommendations about a client's business. Compassion for clients and her coworkers - making the constant call of 'doing the right thing'. Clarity in terms of what will actually drive the bottom line of a client's business. Strategist have the wonderful job of telling you either what you need to hear to create something of value or of participating in the entire process and helping evaluate the value of what is being produced. Going beyond 'is it on brief' to will it make a difference is the attitude that Denine comes to work with every day.
There are plenty of good strategists out there. If you are ready for a great strategist sit down with Denine. And listen.”
— Jamie Anderson, Head of Design, Acquisition CX, GIECO