REVENUE GROWTH ADVISOR · FRACTIONAL CCO · FRACTIONAL CMO
GROWTH IS RARELY LIMITED BY EFFORT.
IT’S LIMITED BY CLARITY.
$1B+
PORTFOLIO REBUILT
28%
REVENUE GROWTH
DELIVERED
20+
YEARS EXPERIENCE
I help CEOs, GMs, and PE-backed leaders in manufacturing, building products, and construction find the growth opportunities others miss and make better bets with confidence.
EXPERIENCE ACROSS BRANDS THAT BUILD, MAKE, AND MOVE PRODUCT
“We're investing everywhere, but growth isn't showing up where it should.”
If that sounds familiar, you’re in the right place.
THE REALITY
MOST GROWTH PROBLEMS ARE
DECISION PROBLEMS
SOUND FAMILIAR?
Growth is slowing. Nobody can agrees why
Everyone is busy. Results don’t match the effort
Competitors see something you don’t
Everything’s a priority. Nothing gets focus
Lots of data. Very little clarity
Leadership teams don't lack ambition, talent, or resources. They're making consequential growth decisions without a clear view of the market signals, customer behavior, and channel dynamics shaping their future.
The leaders who consistently outperform see what others miss and make better bets.
WHEN LEADERS GET CLARITY, EVERYTHING CHANGES
HOW I HELP
BETTER BETS Start With A Better Process.
Align leadership, investment, and execution around the opportunities that grow. Create measurable revenue, EBITDA, market share, and enterprise value.
Uncover the market shifts, customer behavior, channel dynamics, and commercial constraints that others overlook.
Prioritize the few decisions and investments that create disproportionate impact. Strategy is deciding what not to do.
Most strategy delivers decks. Mine delivers decisions.
“I had the opportunity to work with Denine on defining and strengthening our brand strategy. Her impact was significant. Beyond that, she consistently introduced innovative ideas to drive growth, improve customer engagement, and uncover new market opportunities. What stood out most was her collaborative style, creativity, and deep understanding of how brand strategy connects to business performance.”
— Uday Mathur, General Manager CWS, a Pella company
I've sat inside these companies, not consulted from a distance.
For more than 20 years I've helped organizations including PGT, Sherwin-Williams, Harley-Davidson, T-Mobile, Eaton, and Pella identify growth opportunities, navigate change, and make consequential commercial decisions.
I led the 2023 repositioning and rebrand of PGT that drove 28% revenue growth YOY. I built a market expansion system that took a Metro by T-Mobile into 22 new markets in two years. I made the case for women as Harley-Davidson's overlooked growth audience, helping reverse a 37% share decline and lift sales 11%. The patterns repeat. I've seen them before.
Not sure where growth is hiding?
A 15-minute call is enough to tell you whether this is a clarity problem, a priority problem, or an execution problem.