YOU’RE INVESTING EVERYWHERE GROWTH IS SHOWING UP NOWHERE
REVENUE GROWTH ADVISOR · FRACTIONAL CCO · FRACTIONAL CMO
$1B+
PORTFOLIO REBUILT
28%
REVENUE GROWTH
DELIVERED
4%
MARKET SHARE GROWTH
I help CEOs, GMs, and PE-backed leaders of manufacturers, building products, and distribution companies with complex channels see growth shifts earlier, choose the bets that matter, and turn them into measurable revenue and enterprise value.
20+ Years Inside Brands That Design, Make, and Move Product
GROWTH IS LIMITED BY CLARITY, NOT EFFORT
Most leadership teams don't lack ambition or resources. They're making consequential growth decisions without a clear view of the signals shaping their future.
Wrong priorities get funded. Opportunities get missed. Growth slows. The leaders who outperform see what others miss.
THE NUMBERS BEHIND THE BETS
How PGT’s strategic repositioning restored trust and market leadership
“I had the opportunity to work with Denine on defining and strengthening our brand strategy. Her impact was significant. Beyond that, she consistently introduced innovative ideas to drive growth, improve customer engagement, and uncover new market opportunities. What stood out most was her collaborative style, creativity, and deep understanding of how brand strategy connects to business performance.”
— Uday Mathur, General Manager CWS, a Pella company (former)
What’s Moving In Building Products Right Now
BUILDING BLOCKS NEWSLETTER
Bi-weekly analysis of the market signals, channel shifts, and margin dynamics reshaping how leaders at $20M–$500M make their next growth bet.
I've sat inside these companies, not consulted from a distance.
For more than 20 years I've helped organizations including PGT, Sherwin-Williams, Harley-Davidson, T-Mobile, Eaton, and Pella identify growth opportunities, navigate change, and make consequential commercial decisions.
I led the 2023 repositioning and rebrand of PGT that drove 28% revenue growth YOY. I built a market expansion system that took a Metro by T-Mobile into 22 new markets in two years. I made the case for women as Harley-Davidson's overlooked growth audience, helping reverse a 37% share decline and lift sales 11%. The patterns repeat. I've seen them before.
Most strategy delivers decks. Mine delivers decisions.
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![90-Minute Growth Clarity Sprint]()
Find Out Where You Should Focus First and Prioritize Your Actions
Leave with your top growth priority or we'll schedule a second session free.
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![30-Day Growth Constraint Assessment]()
MOST POPULAR OFFER - Uncover What Your Growth Constraint Is and What to Do Next
Identify what's really holding your growth back in 30 days or we'll keep working until we do.
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![90-Day Revenue Growth Blueprint]()
Discover the Growth Opportunities You Should Invest In and How to Execute Them
Know exactly where to invest for your growth and how to implement in 90 days or we'll keep working until you do.
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![90-Day Go-to-Market Accelerator]()
Learn Why Your GTM System Is Not Producing and Fix it For Good
In 90 days, you'll have a clear roadmap, measurable improvements, and a go-to-market engine built.
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![Revenue Growth Advisor, Fractional CMO, Fractional CCO]()
Keep Your Leadership or Initiatives Aligned and Moving
Continuously accelerate profitable growth and increase enterprise value, without the cost of a full-time executive or the limitations of project-based consulting, through our flexible Advisory or Fractional engagements.
Consulting firms sell more consulting. Internal teams protect the plan. An advisor names the bet.
Not sure where growth is hiding?
A 30-minute call is enough to tell you whether this is a clarity problem, a priority problem, or an execution problem.