REVENUE GROWTH ADVISOR | FRACTIONAL CCO | FRACTIONAL CMO
YOU’RE INVESTING EVERYWHERE. GROWTH IS SHOWING UP NOWHERE.
I help CEOs, GMs, and PE-backed leaders of manufacturing, building products, and distribution companies diagnose growth constraints, sharpen go-to-market and channel strategy, see market shifts earlier, and choose the growth bets that create measurable revenue and enterprise value.
20+ Years Inside Brands That Design, Make, and Move Product
GROWTH IS LIMITED BY CLARITY, NOT EFFORT
Growth problems rarely announce themselves clearly. More often, they show up as competing priorities, missed expectations, frustrated teams, and a lot of activity that isn’t producing enough progress. If any of these sound familiar, the real constraint may be somewhere other than where you’re looking.
Sound Familiar?
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Sales blames marketing. Marketing points to market conditions. Operations sees capacity or execution issues. Leadership has its own theory. When everyone has a different diagnosis, resources get scattered across competing fixes instead of focused on the few things actually limiting growth.
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The calendar is full, teams are stretched, and initiatives keep multiplying but revenue, margin, pipeline, or market share aren’t moving accordingly. More activity won’t solve a system that is directing effort toward the wrong priorities.
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A competitor enters a segment you dismissed, wins with a customer you overlooked, or changes how they go to market. These moves often reveal shifts in customer behavior, channel dynamics, or market demand before they become obvious in your financials.
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New markets. New products. Existing customers. Lead generation. Channel growth. Margin improvement. When every opportunity carries equal weight, teams struggle to make tradeoffs and the initiatives with the greatest potential rarely get the resources or attention they need.
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Most companies don’t suffer from a lack of information. They suffer from too many disconnected metrics, reports, dashboards, and opinions. The challenge is turning all that information into a clear view of what is changing, what matters most, and where to place the next growth bet.
How PGT’s strategic repositioning restored trust and market leadership
“I had the opportunity to work with Denine on defining and strengthening our brand strategy. Her impact was significant. Beyond that, she consistently introduced innovative ideas to drive growth, improve customer engagement, and uncover new market opportunities. What stood out most was her collaborative style, creativity, and deep understanding of how brand strategy connects to business performance.”
— Uday Mathur, General Manager CWS, a Pella company (former)
I've sat inside these companies, not consulted from a distance.
For more than 20 years I've helped organizations including PGT, Sherwin-Williams, Harley-Davidson, T-Mobile, Eaton, and Pella identify growth opportunities, navigate change, and make consequential commercial decisions.
I led the 2023 repositioning and rebrand of PGT that drove 28% revenue growth YOY. I built a market expansion system that took a Metro by T-Mobile into 22 new markets in two years. I made the case for women as Harley-Davidson's overlooked growth audience, helping reverse a 37% share decline and lift sales 11%. The patterns repeat. I've seen them before.
Consulting firms sell more consulting. Internal teams protect the plan. An advisor names the bet.
Building Products Growth: What’s Moving Now
