Your Growth Catalyst: Transforming Insight Into Market-Leading Strategy
Blending strategic insight with creative execution to exploit untapped opportunities and deliver exceptional ROI
Have You Considered Fractional CMO Services for Your Home Finishes or Building Products Company?
Is Your Marketing Stuck in Neutral?
I fuse strategic insight with creative execution to exploit untapped market opportunities and deliver tangible ROI—without the full-time hire
I help home finishes and building products companies supercharge growth.
Ask me how I:
Accelerated growth YOY: Overhauling branding, positioning and marketing strategy realizing an annual revenue increase of 28%, qualified leads by 46%, and CSAT by 12% YOY for a leading fenestration manufacturer
Expanded into new markets: Increasing market penetration by 3.2% for a hardscaping paver company by launching 3 new products through a comprehensive sales enablement program
Tapped into latent demand: Driving an 80% increase in showroom foot traffic by launching web-based tools and digital configurators to drive product adaption and cross-sell
Repositioned a product line: Targeting new audiences in new geographies and boosting incremental unit sales by 37% for a leading manufacturer. Same product, different core message
Built brand loyalty: Lifting brand engagement by 147%, followers by 121%, and product interest by 18% via innovative marketing programs featuring top tier HGTV stars and micro-influencers
Doubled Purchase Intent: Instituting a comprehensive social media and content marketing engine fueling organic search interest growth by 100% and unique website visits by 47%
Let's discuss how we can reach your goals with marketing that delivers measurable, industry-leading results. Get to know me better
I'm Denine Harper, a Fractional CMO
Ready to Transform Your Marketing from Cost Center to Growth Engine?
Fractional CMO
Looking for hands-on marketing leadership that drives real business growth?
Transform your marketing with executive leadership. Get hands-on guidance, execution oversight, and expert strategies to drive real growth.
Strategic Advisor
What makes our Strategic Advisor service different?
You get expert marketing leadership tailored to your needs. Whether you need high-level strategic direction or ongoing oversight, or board member services, our Strategic Advisor service provides the flexibility to support your business growth.
Consultant Services
Facing a critical marketing challenge?
Get expert guidance with our on-demand Consultant Services designed to provide strategic clarity and customized solutions that drive real results for any project. Specialties: Branding/Rebrand, Audience/Market Growth, Multichannel Marketing, Creative Development, Media Planning, Go-to-Market, Sales Enablement
Half-Day Intensive Workshop
Need a fast, focused marketing strategy?
Discover how our Half-Day Marketing Intensive Workshop delivers expert insights and an actionable plan in just
4 hours.
“If your company is after brand awareness and incremental growth, Denine is the one you want on your team! Denine has a masterful ability to connect analytics with marketing strategy, turning those insights into cohesive, targeted marketing plans that disrupt markets and deliver results. And even better than that, she excels at leading her team. Her ability to connect with and develop her people was inspirational to me.”
— Michelle Jones, Marketing Director at Amazon One Medical
Executive-Level Expertise
bringing innovative strategy to your organization
A Fresh Perspective
objective insights to overcome industry challenges
Flexibility
scalable solutions that grow with your business
Cost Efficiency
significant reduction in costs vs. full-time CMO
Before hiring a marketing leader, ask these 10 critical questions to ensure you get the right expertise for your business.
What Is A Fractional CMO?
A Fractional Chief Marketing Officer is a part-time executive marketing leader who brings their entrepreneurial spirit and intrinsic leadership to transform your business outcomes. At roughly 30-50% savings verses a full-time CMO, this role offers executive-level expertise without the full-time commitment.
From Marketing Challenges to Measurable Growth
See how I worked with leading brands to transform their marketing strategies. These case studies and whitepapers reveal the actionable steps that turned obstacles into opportunities for growth. Download now and start your transformation!
Ready to Dominate in 2025 while others disappear? Discover 5 proven strategies to gain significant market share right now
How Did PGT Boost Sales by 40%? Discover the bold rebrand strategy that inspired confidence and strengthened dealer relationships.
Want to Boost in Store Pickups by 80%? Explore the digital tools that revolutionized the DIY experience and drove retail success
How I Can Solve Your Top Marketing Challenges
-
I develop strategies that directly support strategic initiatives, revenue and growth targets
I implement KPIs that matter to your bottom line
-
I establish clear metrics to evaluate marketing spend effectiveness
I provide regular, executive level reports on marketing performance
Check out my Mastering Marketing ROI whitepaper for proven strategies to measure growth https://www.dhxconsulting.com/whitepaper-roi
-
I optimize allocation across channels for maximum impact
I identify and eliminate ineffective spending
-
I implement cutting-edge digital strategies tailored to your needs
I balance existing technologies with new more efficient technology, like AI, to optimize processes for maximum market reach
-
I create cohesive strategies that connect manufacturers, industry pros, and consumers
I optimize your entire value chain for maximum market impact and customer satisfaction
Let’s Work Together
No risk. No reward. Schedule a free consultation
Discovery Call: A 15 minute initial consultation
Deep Dive: 1 hour call to craft a tailored proposal
Marketing Transformation: You'll have a comprehensive plan and the leadership to execute it within 30-90 days